Exploring the challenges and triumphs of independent businesses in Wales
Swansea: Walking through the high street, you see a mix of shops. There are big brands, but it’s the small, family-run places that really catch your eye. They’re not as common, but some are doing really well.
Even with all the challenges, a few independent businesses are thriving. They’re like hidden gems, serving their communities for years. We chatted with three owners about their experiences running shops in today’s world.
Lynette James runs Bakers Basket, a cozy bakery in Brynmill. She’s been at it for over 35 years and never thought she’d last this long. “I just wanted to work for myself,” she said. Now, she’s built a loyal customer base and loves the friendships she’s made along the way.
Her bakery offers fresh bread, cakes, and pasties. Lynette mentioned how things have changed over the years. “We used to sell groceries, but now it’s mostly fast food items,” she explained. She works hard every day, preparing everything fresh in the morning. “It’s a lot of commitment,” she added, but she feels lucky to have great staff to help her out.
Next, we met Rias Nash, who opened Rose and Thorn’s Loot in April 2023. This shop is a paradise for anime and gaming fans. Rias always dreamed of having her own business and started by making handmade crafts. Now, her shop is filled with unique collectibles.
Rias knows she has to stand out to compete with big names. “It’s all about offering different products and great customer service,” she said. She loves chatting with customers about their favorite shows and creating a welcoming atmosphere.
Finally, we spoke with Aimee James, who owns Vintage Bloom, a flower shop in Swansea. She took over the shop in 2018 after working there for a couple of years. Aimee loves making people happy with her bouquets and enjoys the personal touch she can offer compared to supermarkets.
She faces challenges from larger stores, but she believes her products are worth it. “You get something special here, not just a generic bouquet,” she said. Aimee is always ready to adapt, checking the weather to manage her stock effectively.
These small businesses show that with hard work and a personal touch, it’s possible to thrive in today’s market. They’re not just shops; they’re part of the community, making a difference in people’s lives.
