Cragside in Northumberland is featured in a new tourism campaign, boosting its global recognition.
Northumberland: A popular National Trust site, Cragside, is making waves. It’s part of a new global tourism campaign.
VisitBritain chose Cragside because of its role in the 2018 film Jurassic World: Fallen Kingdom. The site was used as Lockwood Manor, where dinosaurs were cloned.
This campaign aims to attract visitors to film locations. Cragside kicks off the campaign, which includes a new video called Starring Great Britain.
Research shows that over 90% of potential UK visitors want to see film and TV locations. The promotional video features famous films like Harry Potter and Mission: Impossible.
The video takes viewers on a journey through Britain, highlighting key filming locations. It’s part of a larger campaign targeting markets like Australia and the US.
VisitBritain is collaborating with the British Film Commission to promote screen tourism. CEO Patricia Yates emphasizes the importance of showcasing Britain’s diverse destinations.
Tourism Minister Sir Chris Bryant notes that the tourism industry is worth £74 billion. This campaign aims to encourage more tourists to explore the UK.
Cragside could see benefits from this campaign. The Jurassic Park team filmed there in winter 2016, and fans will recognize its iconic features.
After some storm damage, Cragside has partially reopened to visitors. It’s an exciting time for this historic site!
