Joe Wicks was visibly moved on Dragons’ Den by a pitch from an entrepreneur who has faced immense personal loss
Liverpool: So, there’s this new season of Dragons’ Den on BBC One, right? Joe Wicks, you know, the fitness guy, is one of the new dragons. He made quite the impression in his first episode.
During the show, he got really emotional listening to a pitch from a guy named Joseph. This dude has been through a lot, losing his parents and friends. He was pitching a fitness business he came up with during a tough time in his life.
Joseph shared how he had some dark thoughts but turned that pain into a gym concept you can take anywhere. He even sold his house and car to fund it, which is just wild. He wanted to make his mum proud, but the stress also led to a breakup with his girlfriend.
He said, “This product brought a lot of tension onto my family life,” and you could see how much it meant to him. Joe Wicks, feeling the weight of Joseph’s story, gave him a hug and said he was doing great. It was a real moment.
In the end, Joe offered him the full £70,000 he was asking for, which was for a 25% stake in the business. Other dragons jumped in too, but Joe and Joseph decided to team up with Peter Jones and Touker Suleyman. So, Joseph walked away with the support he needed. Pretty inspiring stuff!
