Aldi has been crowned the UK’s most affordable supermarket, surpassing Lidl, Asda, Tesco, and Sainsbury’s due to low prices and strategic tactics.
Aldi copies major brands’ packaging. This strategy led to legal claims. Aldi won top spot in a Which? analysis. They compared prices at eight big supermarkets.
Reena Sewraz noted Aldi is cheapest again. Lidl is close behind in price. Asda improved its ranking recently. People want to cut costs due to inflation.
Switching supermarkets can save 23%. This shows shopping around helps. The list had branded and own-brand items. It included bread, milk, and peas. Special offers were included where valid; multibuys were not considered.
Lidl’s prices were close to Aldi’s. Lidl cost 76p more using their loyalty scheme. Without the scheme, it cost 79p more. Those prices averaged £186.59 or £186.62.
Asda beat Tesco for a bigger shop of 210 items. Asda regained its cheapest spot with more items. Aldi and Lidl have smaller product ranges, so they weren’t in this comparison.
Asda was cheapest at £518.90. Tesco with Clubcard cost £529.01. Asda dropped its price match scheme right before gaining the top spot.
Waitrose was most expensive at £592.34 for the big shop. Waitrose also cost most for the smaller list, with a total of £242.91. That’s £57.08 more than Aldi’s price.
Aldi’s Cuthbert cake mimicked M&S’s Colin cake. M&S said Aldi copied their design; they reached a settlement later. Aldi joked about it online using #freecuthbert.
